PRIVACY POLICY

Information We Collect

• We collect different types of information based on our services, website interactions, and marketing efforts. This includes personal data, business information, and technical data. Information may be collected directly from clients, employees, website visitors, or third-party sources.

• We collect provider and practice information, including name, NPI, Tax ID, business address, specialty, and billing details. Patient data (Protected Health Information - PHI) may be collected for billing purposes, including patient names, medical records, insurance details, and diagnoses, in compliance with HIPAA (45 CFR §164.500-534).

• For website visitors and marketing, we collect personal identifiers such as name, email, phone number, IP addresses, device details, and browsing activity through analytics and cookies.

Use of Personal and Business Information

• We use collected data to provide medical billing, revenue cycle management, credentialing, compliance audits, and patient account management. Personal and business information is used to process claims, verify eligibility, and manage provider enrollment with payers.

• For marketing purposes, we may use contact details to send service updates, newsletters, and promotional content. We also use data analytics to optimize website performance and improve user experience.

• We strictly adhere to HIPAA, HITECH, and applicable U.S. and international privacy laws to protect collected data.

Evocare Billing ("Company," "we," "our," or "us") is committed to safeguarding the privacy of our clients, website visitors, and individuals who interact with our services. We understand the importance of protecting sensitive information and take extensive measures to ensure that all data collected is handled securely and in compliance with applicable privacy laws. This Privacy Policy explains how we collect, use, disclose, and protect personal and business-related information while maintaining transparency in our data practices. By using our website and services, you acknowledge and agree to the terms outlined in this Privacy Policy, and we encourage you to review this document carefully to understand your rights and our obligations.

Financial Privacy and Payment Information

Use of Phone Numbers for SMS and Communication

• We may collect phone numbers to communicate with clients via SMS notifications, service alerts, and billing updates. By providing a phone number, you consent to receiving messages related to our services.

• We do not engage in unsolicited SMS marketing and allow users to opt out at any time. All SMS communications comply with TCPA (Telephone Consumer Protection Act, 47 U.S.C. § 227) and relevant state laws.

Collection and Use of Geolocation Data

• We may collect geolocation data through IP addresses, mobile device settings, and browser permissions. This information helps enhance user security, prevent fraud, and analyze regional service demand.

• Geolocation tracking is used solely for business analytics and security purposes and is not shared with third parties for marketing.

Electronic Network Activity and Cookies

• We collect electronic network activity information, including website usage data, page interactions, and referral sources. This is done through cookies, tracking pixels, and analytics tools.

• Cookies are small files stored on your device to enhance website functionality and personalize user experiences. You can manage or disable cookies through your browser settings.

Credentialing and Professional Information

• When assisting with provider credentialing and insurance enrollment, we collect professional data, including NPI numbers, licensing details, and certification records.

• This data is shared with health insurance payers, clearinghouses, and regulatory agencies under confidential agreements to complete credentialing processes.

Social Media and Third-Party Platforms

• Our website and marketing materials may include links to social media platforms (LinkedIn, Facebook, Instagram, Twitter). Interactions on social media are subject to the respective platform's privacy policies.

• We do not collect personal data from social media unless a user voluntarily provides information through direct messages, comments, or inquiries.

Marketing and Data Sharing

• We may use collected information for targeted advertising, email campaigns, and service promotions. Marketing data is sourced from opt-in forms, website inquiries, and service engagements.

• We do not sell personal data to third parties. Users can opt out of marketing communications at any time by unsubscribing or contacting us directly.

Privacy Rights and Data Access Requests

Under HIPAA, CCPA, and GDPR, you have the right to:

Security Measures and Data Protection

• Encryption (AES-256) for stored data.

• Multi-factor authentication (MFA) for system access.

• Regular security audits to prevent data breaches.

Job Applicants and Employment Data

• If you apply for a job at Evocare Billing, we collect employment-related information, including resumes, qualifications, references, and background checks.

• Employment applications are confidential and used strictly for hiring purposes. We do not share job applicant information with third parties.

Services Not Intended for Children Under 16

• Evocare Billing does not provide services to, nor knowingly collect data from, children under the age of 16. Our website and services are strictly intended for healthcare professionals and businesses.

• If we become aware of any collected data from a minor, we will immediately delete such information

Data Retention Policy

We retain different types of data for varying periods:

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in legal requirements, industry regulations, business practices, or technological advancements. Any revisions will be effective immediately upon posting on our website unless otherwise stated. We encourage users to periodically review this policy to stay informed about how we protect and manage their information. If significant changes are made that affect your rights or the way we handle data, we will notify you through email, website announcements, or other appropriate communication channels. Your continued use of our website and services after any updates constitutes acceptance of the revised Privacy Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our data protection practices, please feel free to contact us. You can reach us via email, phone, or postal mail using the details provided below. We take all privacy-related inquiries seriously and will respond as promptly as possible to address your concerns. Additionally, if you wish to exercise your rights under applicable privacy laws, such as requesting access to, correcting, or deleting your personal data, please submit a formal request through our designated contact channels. Your privacy is important to us, and we are committed to ensuring transparency and accountability in how we handle your information

• Request a copy of your personal data.

• Correct or update inaccurate information.

• Delete certain data, subject to regulatory retention requirements.

• Opt out of marketing and data tracking.

We implement physical, administrative, and technical safeguards to protect personal and business data. Security measures include:

Despite these measures, no system is completely secure, and we encourage clients to practice strong cybersecurity measures on their end.

• Medical billing and patient records: Retained for 7 years as per HIPAA requirements.

• Financial and tax-related data: Retained for 5 years per IRS regulations.

• Marketing and website analytics data: Retained for 12 months unless the user opts out.

• Data that is no longer required will be securely deleted or anonymized.

• Financial information, including bank account details, invoices, and payment history, is collected for transaction processing. Payment details are handled through secure third-party gateways that comply with PCI DSS (Payment Card Industry Data Security Standard) and IRS tax regulations (IRS 26 U.S.C. § 6050W).

• We do not store credit card details directly, and all financial transactions are encrypted.

Please contact us via email at info@evocarebilling.com, by phone at +1 (323) 412-5399, or by mail at 1209 Mountain Road PL NE Ste R Albuquerque, NM 87110. We value your privacy and will respond promptly to your inquiries.